Visible metric
+38%
Trial-to-paid conversion in one quarter
Published case study
Rebuilding trial onboarding around the first value moment
Maya Okonkwo · Client work · B2B SaaS
Trials were activating late and converting poorly. I mapped the path to first value and rebuilt onboarding emails and in-app nudges around it.
Cut the sequence from 9 generic emails to 5 behaviour-triggered messages and moved the "aha" action three steps earlier, lifting trial-to-paid conversion by 38%.
