Sample application
Not a resume. A proof-first application: the result the marketer is pointing to, the case study that explains it, and the full portfolio behind it — exactly as you'd review it inside Pholeo.
Lifecycle & Growth Marketing
Lifecycle marketer focused on activation and retention for B2B SaaS. I turn onboarding and email into measurable revenue.
Visible metric
+38%
trial-to-paid conversion in one quarter
Why this is the headline
The number leads the application because it answers your first question: can this person move a metric you care about? Everything below explains how they got there.
Zone 1
Application context
Your prompt
Why are you interested in this role, and which work best proves you can do it?
Candidate response
Your job post emphasised improving activation for self-serve trials, which is the exact problem I spent the last 18 months on. The case study below walks through how I rebuilt a trial onboarding sequence and the experiment program behind it. I lead with outcomes, but I have included the strategy and the reasoning so you can judge how I think, not just what I shipped.
Zone 2
Trials were activating late and converting poorly. I mapped the path to first value and rebuilt onboarding emails and in-app nudges around it.
Outcome
+38% trial-to-paid
I cut the sequence from 9 generic emails to 5 triggered on behaviour, and moved the "aha" action three steps earlier. The strategy, the test plan, and the before/after numbers are all in the published case study.
Churned accounts were treated as lost. I built a segmented win-back program tied to the reason each account went quiet.
Outcome
12% reactivation
A four-touch program reactivated 12% of dormant accounts in 60 days, with messaging mapped to the specific drop-off reason rather than a single blanket offer.
Zone 3
This is the candidate's full published portfolio, mounted inline — the surrounding body of work, without switching tabs across links and attachments.
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