Inside Pholeo: Updates, Resources and more.

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Recent blog posts

How to Choose the Right Promotion Strategy for Your Product

Discover the best product promotion strategy—coupons, discounts, giveaways & more. Learn when and how to use each to drive sales and engagement.

How to Use Market Research to Craft a Winning Product Strategy

Learn how to transform raw market research data into powerful product positioning decisions that drive growth, customer loyalty, and revenue. Follow our detailed guide to craft a winning product strategy.

Aligning Business Strategy with Market Orientation: Best Practices and Insights

Discover how to align your business strategy with market orientation to drive customer-centric growth. Learn best practices, real-world examples, and actionable insights to transform your market planning.

The Power of Collective Advertising

Collective advertising is a powerful strategy where entire industries, regions, or product categories pool resources to promote a common message. From the iconic “Got Milk?” campaign to tourism slogans like “I ❤️ NY,” trade associations and government agencies use collective marketing to boost demand, educate consumers, and drive industry growth.

All Blog Posts

How to Choose the Right Promotion Strategy for Your Product

Discover the best product promotion strategy—coupons, discounts, giveaways & more. Learn when and how to use each to drive sales and engagement.

How to Use Market Research to Craft a Winning Product Strategy

Aligning Business Strategy with Market Orientation: Best Practices and Insights

The Power of Collective Advertising

When to Hire a Marketing Agency vs. Keeping It In-House

As businesses scale, marketing demands increase. The big question many marketing leaders face is: Should we keep marketing in-house or hire an external agency?

B2B vs. B2C Marketing: Key Differences Every Marketer Needs to Know

Discover the key differences between B2B and B2C marketing, and learn how to adapt your strategy to reach businesses or consumers effectively.

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